Following the 2024 ransomware attack on CDK Global, many dealerships lost access to the systems used to manage sales, financing and customer transactions. While staff could often continue operating in a limited way, completing deals became slower and more complex. This meant revenue was delayed, payments took longer to process and normal cashflow was disrupted until systems were restored. [blackfog.com], [decipheru.com]
For instance:
Following the 2023 cyberattack on MGM Resorts, customers experienced disruption to booking systems and guest services, while the company reported lower occupancy than the comparable period in the previous year. When customers lose confidence in a supplier's ability to operate reliably, the financial impact can continue long after systems have been restored. [therecord.media], [csoonline.com]
Clear, accurate communication matters during recovery. Customers need to understand how the disruption affects them and what you are doing to resolve it.
Rebuilding that confidence can take longer than restoring the systems themselves.