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Case Study

Heron Lakes Holiday Lodge Park

Turning connectivity complaints into reliable revenue generating internet for East Yorkshire luxury lodge business

heron lakes holiday lodge park
heron lakes heron logo

Industry:
SME.

Challenge:
Heron Lakes faced unreliable, wind-sensitive internet and a poor third-party service, causing resident complaints and generating no revenue.

Results:
One2Call innovated a scalable, high-speed internet solution, boosting reliability, resident satisfaction, revenue, and future expansion support.

Key Products:
Leased Line, Wireless point-to-point, Ubiquiti Aircube, Consultancy.

1

gbps Core Speed

50

mbps Lodge Speed

50

Lodges Connected

21,000

Est. Ann. Revenue (£)

The Challenge

Heron Lakes’ parent company had previously worked with One2Call on a telephony and internet solution for a remote quarry site. Impressed by our expertise, they engaged us to consult on connectivity for a new office at their luxury lodge park.

During the scoping and discovery stage, we identified several major issues with the existing internet infrastructure:

  • A long-range point-to-point internet connection using an antenna, which suffered from poor performance in high winds, high latency, and was unreliable for streaming or calls.
  • A single, large, visually intrusive distribution pole providing third-party internet services to lodges, generating no revenue for Heron Lakes yet causing customer complaints due to low bandwidth and poor reliability.

Heron Lakes needed a better, more reliable solution that would improve connectivity for both the business and lodge residents while also creating a new revenue stream.

 

The Solution

Understanding the customer’s needs, we designed an innovative solution that transformed connectivity across the site:

  • Installed a 1Gbps full fibre leased line to the park, providing high-speed, reliable internet.
  • Replaced the existing, unsightly distribution pole with multiple smaller, strategically placed poles to locally distribute the leased line to each lodge.
  • Implemented a revenue-generating model, allowing Heron Lakes to charge end users for premium internet service.
  • Equipped each lodge with a Ubiquiti airCube and small point-to-point connection, enabling residents to enjoy high-speed internet, stream TV, and make video calls without issues.
  • Collaborated with the customer’s groundworks teams to ensure seamless installation of poles and trench work according to our specifications.
  • As the park expanded, we adapted by installing additional poles. In one particularly wooded area where line-of-sight was compromised, we ran a dedicated fibre connection, demonstrating our flexibility and technical expertise.

 

The Results

Our innovative approach delivered a high-performance, scalable internet solution that benefits both Heron Lakes and its residents:

  • Drastically improved internet reliability and speed across the entire park, ensuring seamless streaming, video calls, and general online activities.
  • Transformed internet service into a revenue-generating asset for the business, turning a previous cost burden into a profit centre.
  • Increased resident satisfaction, eliminating previous complaints about unreliable service.
  • Flexible and future-proof design, allowing for seamless expansion as new lodges are added to the park.
  • Ongoing full-service support, ensuring both Heron Lakes and its residents receive expert technical assistance whenever needed.

Through a combination of technical expertise, innovative thinking, and close collaboration, One2Call provided Heron Lakes with a robust and scalable connectivity solution that directly enhanced both business operations and customer experience.

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